The Indian Institute of Management (IIM) Calcutta has launched a new executive program titled "Strategic Marketing for Leaders: Leveraging AI for Growth," in partnership with Emeritus. The 18-week online course is designed for mid- to senior-level professionals seeking to integrate marketing expertise with artificial intelligence (AI) tools to enhance business performance.

This new offering comes in response to a growing demand for marketing professionals skilled in AI. According to the PwC Global CEO Survey 2024, about 70% of Indian CEOs believe that Generative AI will reshape how companies deliver value, especially in marketing.

Ranked fifth by NIRF 2024 and internationally accredited by AMBA, EQUIS, and AACSB, IIM Calcutta is offering this course to upskill professionals in areas such as predictive analytics, omnichannel strategy, customer journey mapping, and AI-driven marketing.